The name ReBirth is a natural progression from ReCycle, though other potential names were "Transistor" (in reference to Transistor Bass, TB-303), and Transistor Rhythm (TR-808), as well as "Kiruna," an industrial and mining city in Northern Sweden.
Other candidates included insect nomenclature and even "Redrum," which eventually found a place within Reason. In the end, ReBirth RB-338 was chosen for the sentiment of vintage analog synthesizers and to match Propellerhead's naming conventions.
The "RB-338" numbering scheme mimics Roland's product identification - the "33" indicating two 303s, and "8" representing the 808.
Innovative Scandanavian style and design is reflected in the logos and packaging of Propellerhead Software products. Andreas Karperyd's long-standing association with the company began with his design of ReCycle and the company's corporate branding.
Mirroring the geometry of the hexagonal Propellerhead and ReCycle graphics, Karperyd's ReBirth emblem is a futuristic coat-of-arms that establishes strong visual ties to the company's identity.
Inspired by the silver 303 housing, Karperyd designed the stylish silver CD jacket to appear more like protective tin than folded cardboard.
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Unfortunately, the program in unavailable for downloading since it was discontinued by the developer.